15% NY Conference Discount Available
Search strategist and Certified Usability Analyst, Kathleen Fealy, President of KF Multimedia & Web, Inc., a search consultancy in Pearl River, NY, will speak at two major search conferences: Internet Marketing Conference (IMC) in New York City and Search Engine Strategies Chicago (SES).
At the New York meeting, on Wednesday, October 19th, Fealy will speak on improving online customer experiences through good site navigation, testing of designs and user observation on websites and mobile devices. The session will concentrate on usability and customer-centric design, methods and tools. The overall message: knowing your customers, their needs and desires, increases your online marketing conversions and sales. IMC NY will be held at the Hilton New York and focuses on content management, ecommerce and online communications.
“It’s exciting to see people focusing on their customers needs. We’ve all visited sites where we became frustrated after not finding what we needed. In today’s economy, the connection with your online customer is more important than ever. Companies that recognize the connection between SEO and usability in their online strategies can improve their site traffic, customers’ experience and sales” said Fealy. “It’s a process. Even small changes can make a difference.”
During Search Engine Strategies Chicago, in November, Fealy will speak during the “SEO 2.0 – Less Is More” session. She’ll discuss a site, examining the balance of search engine optimization (SEO) which brings in site traffic to usability strategies which influence customer experience. SES Chicago, to be held at the Hyatt Regency Chicago, November 15-17, offers sessions on organic search, search engine optimization, online advertising, social media and mobile.
Both search conferences are major industry events that focus on various aspects of online marketing. Want to attend IMC NY? Receive a 15% discount on a conference pass by using code SPEAKIMCNYC11.
For further information contact Kathleen Fealy at 845-735-1698 or visit KF Multimedia & Web, Inc.’s website, www.kfmultimedia.com